It started on the clinic floor…
In 2018, James, our director, was running a busy beauty clinic facing a common frustration: juggling 20 different suppliers with inconsistent quality and support. In 2018, he purchased Cosmetologists (an existing niche supplier), bringing on kick-ass brands like Berodin Wax & Tuel Skincare, enhancing old favourites such as Refectocil, while developing quality salon essentials without hefty price tags.
Fast forward to 2025
Seven years since James began, and seventeen years since original conception, we’ve grown our team and brand portfolio considerably. Our purpose remains. In the crowded beauty business, we still draw on real life experience. With a team of former salon owners and qualified therapists, we’ve walked in your shoes. We cut through the clutter, separating fixtures from fads, offering support and honest advice – because we’ve been there and done it.
Our promise
- Premium Products That Deliver – We only stock what we truly love and personally test
- No Minimum Orders – Whether you need one item or one hundred
- Fast, Reliable Shipping – Same-day dispatch when ordered by midday
- Simple Ordering Process – No complicated forms or hidden fees
- Expert Training & Support – Upskill with our industry-leading education