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  • Skincare


100% Vegan. Made in California.
Free of: Phthalates, Sulphates, Parabens, Mineral Oil, Synthetic Dyes or Fragrances.
No Animal Testing.

Plant-Based or Bust

Every so often, someone in the skincare world comes along, looks at the way things have been done so far, and says, “Nah”. That’s been Tuel Skincare since 1979. They’re the originals of the vegan beauty world. Long before all of today’s yoga pant wearers heard the phrase “non-GMO,” this woman-owned brand had discovered the power of botanicals and natural ingredients.

Today, Tuel is gracing people of all skin types with sulphate-free as well as paraben-free, phthalate-free, and overall chemical-free products to give us all that healthy natural glow we all crave. Our fully comprehensive line offers targeted and customizable treatments for all skin types & conditions.

At the heart of the Tuel treatment roster is our signature Deep Pore Cleansing Duo: a cleansing oil and herbal toner combo that draws out more dirt, makeup, and pollutants than any standard cleanser ever could. The process of combining cleansing oil and toner power-washes the pores and gently exfoliates, prepping the skin for maximum absorption of active ingredients in serums, creams, and masks.

Why Tuel + Your Salon?

  • We are botanical-based, but not fluffy. Our line is results-driven and includes the best of science: with refined molecular weights, actives, peptides, peels and other kick-ass skincare ingredients that work.
  • We are affordable. Our products work. But that doesn’t mean they need to be expensive. Retail-pricing is in the mid-range for professional products. And the markups? You double your money (a concept too-often lost by modern skincare brands).
  • We don’t do cookie-cutter. Every skin type needs something a little different. We make it easy to identify your own skin type just by looking at your face in the mirror. Whether you’re dry, oily or somewhere in between, we’ve carefully selected botanicals that work synergistically to restore balance to your specific skin type.
  • We are here to support you. Born in the beauty industry – our NZ-based team are qualified therapists themselves. We know what it takes to succeed and are passionate about sharing our knowledge via our in-person classes and online trianings.
  • Being good to your skin means being good to the planet and its creatures. Everything we make is 100% vegan, cruelty-free, and bunny-friendly. We like animals and don’t test on them. It’s that simple.


At Tuel, we believe that healthy skin starts with a handful of plants and a serious dose of skincare science. First created for skincare professionals, Tuel has been brightening faces and giving glow since 1979. We use high concentrations of the most powerful plant extracts the planet has to offer—active botanicals and minerals rich in potent antioxidants and vitamins that actually feed your skin from the outside in. We don’t let potentially harmful ingredients near any of our products, because when your active ingredients are as good as ours, you don’t need anything else to see radiant results.

You know that saying, mom knows best? We believe it. Our mom, skincare pioneer Eva Friederichs, created Tuel based on the belief that good skincare contains only the best that nature has to offer. Mom believed in living a healthy lifestyle way before we knew what things like non-GMO, organic, and chemical-free really meant.

As licensed cosmetologists ourselves, we understand what it takes to keep your skin healthy and vibrant at any age. A killer glow comes from feeding your skin with professional-grade botanicals and cold-pressed extracts rich in nutrients as powerful and pure as nature made them. We’re second-generation skincare pros and we’ve stayed true to Mom’s vision of helping everyone—of all ages, genders, skin types, and ethnicities — get the best skin of their lives.

Lisa & Lori Nestore
-Co-Owners, Tuel Skincare

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